We are LUMOS-
providing strategic marketing leadership
for growing brands.
Your fractional marketing solution, bringing clarity and driving growth alongside founders and lean teams.
Trusted by Tech &
Purpose-Driven Brands
How We Support
Your Growth
Strategic Marketing Leadership
For organizations with internal execution support
Ready to Get Started?
Let's discuss how we can help you achieve your goals
About LUMOS
Meet Your Marketing Partner - Jing Ying
Hi I'm Jing Ying – founder of LUMOS Marketing Co. I work with busy founders and marketing leads to help them grow sustainably — with clarity, creativity, and effective execution.
Our name, inspired by the light-giving spell, reflects what we do: bring light and focus to your marketing strategy.
I work alongside you to make sense of your business objectives, sharpen your direction, and build systems that scale. Whether you’re launching campaigns, building your team, or tightening your messaging, I plug in where it matters most.
I'm not just a consultant. I'm your strategic partner-in-crime, embedded and hands-on.
"When I started this agency, I set out with a simple goal: to build genuine partnerships and create work that makes a real difference for our clients. Every project, every brand, and every story we help shape is a testament to our belief that great results come from teams who truly care.§
Delivering Results with every Project
At our agency, we believe every project is an opportunity to create meaningful impact. Our team is passionate about transforming ideas into real-world results, combining creativity with proven processes to exceed expectations. Whether launching a new brand or elevating your digital presence, we approach every challenge with dedication, transparency, and a commitment to your goals.
From the first conversation to final delivery, we focus on clear communication, agile collaboration, and measurable outcomes. Our clients trust us not just for our expertise, but for our drive to help them grow, innovate, and stand out in their industries.
Case Studies
Where ideas becomes reality through shared imagery
Singaporean Philanthropic Foundation (Social Impact / Nonprofit)
Supported a national philanthropic foundation in sharpening its content and donor communication strategy. This includes working closely with internal leads to refresh their social media voice, revamp donor-facing assets, and provide creative and campaign guidance across legacy giving, cause storytelling, and newsletter strategy.
Impact
Crypto-Native Capital Firm (Web3 / Financial Services)
Strategic content and ecosystem storytelling for a Web3 capital & venture platform
Partnered with a crypto-native capital firm as their Fractional Marketing Lead to shape its strategic narrative across capital markets, ecosystem partners, and founder engagement. This includes leading brand and content operations and advisory across social, thought leadership, and ecosystem campaigns for all their portfolio companies, while supporting internal systems for comms, messaging, and positioning.
Impact
A leading China-based technology and e-commerce giant with global reach - Global Hackathon (Fractional)
Led the planning, coordination, and on-site execution of a flagship global innovation challenge for one of China’s largest tech companies. This included working with internal teams, ecosystem partners, and hackathon participants — culminating in over 500 global submissions and a multi-day finale at their Hangzhou HQ.
Impact
B2B Tech (In-House)
As part of the fintech’s in-house team, I led the brand and comms team and entire end-to-end branding, PR and content strategy to strengthen our positioning with startup founders and SMEs.This included setting up content pillars, building the editorial calendar, ghostwriting founder POVs, and experimenting with content formats for better engagement.
Impact
Fintech (In-House)
During my time as the fintech’s in-house marketing head, I led the refresh of our branding and content rehaul - including a new messaging playbook, social content structure, and storytelling approach for hackathons and ecosystem partnerships.
Impact
Ready to make some
magic together?
Let’s bring your vision to life. Partner with us to craft bold strategies, transform your brand, and create experiences that leave a lasting impact.
