Your fractional CMO, with you in your journey from zero to one, and scaling to 100.

I bring the strategy, the structure, and the steadiness to lead your team through growth, and I’m in the work with you.

Let's Talk Strategy

Trusted by:

Hi, I’m Jing Ying,
your fractional marketing partner.

I bring 15+ years of experience across tech, fintech, Web3, and social impact sectors – helping founders and fast-moving teams sharpen their strategy, structure their marketing, and grow with clarity.

I’ve built marketing engines from zero to launch, developed messaging systems that scale, coached high-performing teams, and led campaigns across multiple markets – all while staying embedded, hands-on, and relentlessly practical.

Whether you need a fractional CMO, a strategic thought partner, or someone to simply make things move – I plug in where it matters most.

Meet the team

Pamela Ang
Fractional Creative Director

A multidisciplinary creative lead with 10+ years of experience leading and shaping leading brand, visual, and editorial design across B2B and B2C industries.

Shuet Hui
Fractional Social Strategist

A creative social and content lead who has taken brands from obscurity to virality and delivers scroll-stopping content with a knack for storytelling that blends clarity, and commercial savvy.

How we support your growth

Fractional CMO Leadership


Strategic direction, campaign planning, and brand oversight for growing teams. Partnering with founders, heads of GTM, and marketing leaders to bring clarity, direction, and momentum.

Content & Brand Systems

Messaging frameworks, editorial calendars, and content operations that scale. Building the infrastructure for long-term consistency and strategic output.

Campaign & Launch Execution

Fast-turnaround support for GTM sprints, launches, and campaign delivery. From strategy to digital assets and copy: shipping what moves the needle.

Marketing Operations & Workflows

Systems, templates, and workflows that support scaling teams. Providing core operational infrastructure that keeps your GTM and marketing engines running smoothly and efficiently.

Programme & Event Conceptualization

End-to-end support for events on a global-scale: from programming, concept to production, and post-production event marketing.
Specializing in Web3, AI, and tech-focused activations with strong creative direction.

Leadership Development & Team Coaching

1:1 mentoring and team coaching for marketing and GTM leaders. Certified NLE 1:1 and team coach, Enneagram-trained, and I’ve sat in your seat. I journey alongside you to build capability and the kind of leadership that lasts.

Hear from them

  • “Jing Ying adapts with remarkable speed. She quickly immersed herself in our industry, thoroughly researched key projects, and built her knowledge base in no time. Within the first two weeks, she developed a thoughtful content strategy and a structured calendar system that noticeably improved our team’s productivity. She truly shone when managing our 600-person event — handling strategy, operational planning, and on-site coordination with impressive skill and grace under pressure.”

    Carylyne Chan,
    Managing Partner, BlockSpaceForce

  • “LUMOS delivered our strongest annual report to date. Their approach organised our dense content into a compelling, and beautifully structured narrative. They managed the project with thorough professionalism, remaining responsive, reliable, and dedicated every step of the way."

    Anne Pillai
    Executive Director, Clarity Singapore

  • "Working with Jing Ying on GEC 2024 felt less like engaging an external vendor and more like having a trusted partner embedded within the team. She supported the programme end-to-end — from shaping the narrative and marketing approach, to managing timelines, stakeholders, and on-ground execution. GEC is a global case-study competition, with participating teams from across Europe, the Americas, and Asia. Jing Ying handled the scale and complexity with clarity, structure, and strong ownership. She quickly understood our objectives and translated them into a cohesive, well-run experience for participants, judges, and internal stakeholders alike. Throughout the process, Jing Ying was highly organised, proactive, and calm under pressure. I would strongly recommend Jing Ying and LUMOS to teams looking for a strategic partner who can operate at a global level, think holistically, and confidently own delivery from start to finish."

    Sheryl Ho,
    Employer Branding Lead, Alibaba International

  • "Jing Ying is a Super Star Marketing Wizard! I had the pleasure to work with Jing Ying in her capacity as Marketing Manager at Sleek Singapore. As the Head of Sales for Sleek I worked very closely with Jing Ying on several marketing initiatives and campaigns that were launched and run by Jing Ying and her team. I would describe her as someone who is creative, reliable and hardworking and hence I would recommend her as a great asset for any project or team that she chooses to dedicate her time and talent towards!"

    Daniel Spencer,
    Head of Partnerships, Sleek

Explore case studies

Work that speaks
for itself

  • I worked closely with their internal team to sharpen campaign messaging, refresh social content, and shape donor-facing stories – across legacy giving, cause comms, and newsletters.

  • As their fractional marketing lead, I helped define their brand narrative, lead end-to-end rebranding, and build GTM, operations and content systems – supporting everything from founder content to PR efforts to ecosystem campaigns to a curated thought-leadership conference for 600 pax in just 60 days.

  • Led the end-to-end planning and execution of a global hackathon at an e-commerce client’s HQ in Hangzhou – from conceptualization of AI problem statements targeted at business & developer students, to crafting of storytelling and event comms to logistics and live content, culminating in 500+ global submissions.

  • As the in-house marketing head, I drove a full brand and content refresh – including new messaging playbooks, social content structure, and storytelling across ecosystem programs, hackathons, and innovation showcases.

  • As the startup’s brand and comms lead, I journeyed with them from Seed to Pre-Series A, including leading the Series A funding announcement. I oversaw brand, PR, and content strategy across Singapore, Hong Kong, and Australia, shaping a distinct voice for startup founders and SMEs across the region.

Ready to make some magic together?

Let's chat